11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

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Top Stories - Google News Updated : Thu, 11 Mar 2010 19:53:03 GMT+00:00 Obama: Boosting exports essential to economic recovery - USA Today USA Today Obama: Boosting exports essential to economic recovery USA Today President Obama outlined plans today to boost American exports, calling them keys to reclaiming lost US jobs. "In a time when millions of Americans are out of work, boosting our exports is a short-term imperative," Obama said in a speech to the ... Obama outlines strategy to boost exportsReuters Obama pushes trade initiative as jobs helperThe Associated Press Obama to Create Export Task Force to Push TradeNew York Times NECN -ABC News (blog) -UPI.com all 301 news articles » Publ.Date : Thu, 11 Mar 2010 16:38:03 GMT+00:00 'Net Posse Tracked 'Jihad Jane' for Three Years - ABC News ABC News 'Net Posse Tracked 'Jihad Jane' for Three Years ABC News While the rest of America was stunned to hear that a suburban Pennsylvania woman allegedly used the Internet identity of "http://abcnews.go.com/WN/TheLaw/colleen-larose-jihad-jane-indicted-charges-helping-terrorists/story?id=10055608" ... Three crucial questions in the 'Jihad Jane' caseChristian Science Monitor 'Jihad Jane' shows terrorism-case trendUSA Today 'JihadJane' indictment alleges threat from within USLos Angeles Times Washington Post -Wall Street Journal -NY Breaking News.com all 1,853 news articles » Publ.Date : Thu, 11 Mar 2010 18:28:56 GMT+00:00 House Considers Reviving Massa Ethics Probe - FOXNews Reuters House Considers Reviving Massa Ethics Probe FOXNews In a sign that the Eric Massa controversy may not go away any time soon, the House on Thursday advanced a Republican measure calling for the ethics committee to "investigate fully" what House Democratic leaders and their staffs knew ahead of time about ... Boehner: Reopen Massa investigationUSA Today GOP wants Massa ethics probe reopenedThe Associated Press Pelosi Staff Said to Be Told of Massa in OctoberBusinessWeek CBS News -Washington Post -Elmira Star-Gazette all 2,234 news articles » Publ.Date : Thu, 11 Mar 2010 18:30:24 GMT+00:00 Dodd to Offer Financial Regulation Bill Without GOP - New York Times USA Today Dodd to Offer Financial Regulation Bill Without GOP New York Times Senator Christopher J. Dodd, the chairman of the Senate Banking Committee, on Capitol Hill on Wednesday. By SEWELL CHAN WASHINGTON — The chairman of the Senate Banking Committee, hoping to break a months-long logjam on the biggest overhaul of financial ... Dodd set to go it alone on sweeping bank reformMarketWatch Factbox: Keys to financial regulation reform in US SenateReuters Health Debate Blamed For Fin Market Overhaul StallWall Street Journal Atlantic Online -Los Angeles Times -USA Today all 403 news articles » Publ.Date : Thu, 11 Mar 2010 16:58:06 GMT+00:00 Initial Iraqi Election Results Show Maliki Group In Lead - Voice of America CBC.ca Initial Iraqi Election Results Show Maliki Group In Lead Voice of America Photo: AP The first partial results from Iraq's national elections Sunday indicate the Shi'ite coalition led by Prime Minister Nouri al-Maliki has a slight lead in two mainly Shi'ite provinces in the south. Even as the votes continue to be counted, ... Secular coalition says fraud hit Iraqi electionTimes Online Maliki, Allawi lead Iraq vote countAljazeera.net Early Iraqi tally shows al-Maliki with narrow leadMiamiHerald.com Wall Street Journal -The Associated Press -CNN all 605 news articles » Publ.Date : Thu, 11 Mar 2010 19:38:57 GMT+00:00 'The US-Israel enduring partnership' - Jerusalem Post Reuters 'The US-Israel enduring partnership' Jerusalem Post No matter how long I've been away, the instant I return, I feel like I'm at home. I feel like I never left. So please accept my warmest gratitude, as well that of President Obama, who knows as well as I do that the United States has no ... US and Israel dodge settlement confrontationBBC News US Reaffirms Support of Israel, Palestinians Threaten to Cancel NegotiationsVoice of America Ayalon: US anger over East Jerusalem building due to timing; PA: Peace talks ...Ha'aretz Christian Science Monitor -The Hindu -Aljazeera.net all 1,085 news articles » Publ.Date : Thu, 11 Mar 2010 17:49:20 GMT+00:00 Aftershocks Rattle Chile During Inauguration - New York Times Reuters Aftershocks Rattle Chile During Inauguration New York Times Chilean President Sebastián Piñera, accompanied by his wife, Cecilia Morel, during his inauguration ceremony at the Congress in Valparaiso on Thursday. By ALEXEI BARRIONUEVO and JACK HEALY SANTIAGO, Chile — The new Chilean president, Sebastián Piñera, ... Strong Earthquakes Rock Chile as Pinera Takes OfficeVoice of America Chile maintains tsunami alert, no big waves yetReuters Three strong earthquakes strike Chile in quick successionCNN International Wall Street Journal -Christian Science Monitor -MiamiHerald.com all 1,562 news articles » Publ.Date : Thu, 11 Mar 2010 18:35:59 GMT+00:00 RSS to HTML Increase Website Traffic

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No-Holds-Barred Conversation with Dan Lok - Part 1

Question: If you were starting out and had no references... Read More

Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack

If you're hunting for a good freelance copywriter and have... Read More

Revealed: The $12,500 Copywriting Formula

Have you heard of Brian Keith Voiles? Probably not, but... Read More

Writing Copy for Voiceovers

As with any of the performing arts, an effective voiceover... Read More

How To Find A Copywriting School

Have you heard the good things about the field of... Read More

11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)

Think you can take the Copywriting Challenge on your own?... Read More

Bullshit Avoid the use of the word Bullshit

It is important in this new paradigm of political correctness... Read More

Online Promotion Beats Traditional Ten-One

While traditional marketing can work for the book author or... Read More

Advice for Copywriters: How to Win the Freelance Bidding War

Are you a freelance copywriter working from home? If so,... Read More

Copywriting Businesses - How You Can Get Started

Do you have the training and skills needed for copywriting?Are... Read More

Your USP is Useless

One of the keys to writing good marketing copy is... Read More

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite... Read More

What a Ghostwriter Can Do for You

Do you ever have brilliant ideas for articles, books or... Read More

Writing For Sex Markets

Many professional freelancers will go their entire career without ever... Read More

3 Steps to Great Copy

Nothing irritates me more than being told that there are... Read More

Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content

If you have done your homework then you are ready... Read More

The One Word Every Prospect Craves

It's arguably the most important word in the copywriter's arsenal.... Read More

Copywriter Trick Unveiled: How to Write Better Copy Faster

"Talent alone cannot make a writer. There must be a... Read More

Its Time To Start That Swipe File

Just as great fiction is an art, so is great... Read More

Tomorrow?s Clich

I went to Google and entered a couple of different... Read More

Custom Writing Services: Market Overview

Market identification Custom writing services market is a sector of... Read More

Web Copy ? How Much is Enough?

These days, there's widespread acceptance that a website is an... Read More

Can Anyone Succeed as a Freelance Copywriter?

This is a question that can be answered in a... Read More

So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process

Whether you're an executive or a small business owner, chances... Read More

Freelancers Can Jump-Start Your Publicity Initiative

If you find that your progress is blocked by a... Read More