11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

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Top Stories - Google News Updated : Fri, 03 Sep 2010 13:26:01 GMT+00:00 Mid-East talks: Regional voices - BBC News Washington Post Mid-East talks: Regional voices BBC News Israeli and Palestinian leaders have held their first direct negotiations in nearly two years, in Washington. The US Middle East envoy said the talks, between Israeli Prime Minister Benjamin Netanyahu and Palestinian leader Mahmoud Abbas, ... When chance of Mideast peace knocks at door againXinhua Israeli, Palestinian leaders face critics of talksThe Associated Press Scepticism abounds in Middle East after peace talks 'show'AFP CNN International -Ynetnews -Jerusalem Post all 8,270 news articles » Publ.Date : Fri, 03 Sep 2010 11:12:57 GMT+00:00 Put the millionaires' tax money to good use - Washington Post msnbc.com Put the millionaires' tax money to good use Washington Post With the economy downshifting into first gear and their poll numbers sagging, the White House and Democratic congressional leaders are desperate for an economic and political game-changer as they head into the November elections. ... Unemployment Rate Rises to 9.6 PercentThe Washington Independent Stimulus? Who Said Anything About a Stimulus?FOXNews (blog) President to aides: Find economic sparkCNN San Francisco Chronicle -Bloomberg -The Business Insider all 465 news articles » Publ.Date : Fri, 03 Sep 2010 07:03:09 GMT+00:00 Third Pakistan Sectarian Attack in Week Kills 35, Injures 100 - BusinessWeek Globe and Mail Third Pakistan Sectarian Attack in Week Kills 35, Injures 100 BusinessWeek Sept. 3 (Bloomberg) -- A bomb killed at least 35 people at a rally of Shiite Muslims in the western Pakistani city of Quetta, the third attack in as many days on minority sects. More than 100 people were injured in the ... Suicide bomber, 44 victims killed in two Pakistan blastsCNN Dozens Dead After Blast At Pakistan RallySky News 42 killed in Pakistan suicide bombing: policeAFP The Associated Press -RTT News -Austin American-Statesman all 424 news articles » Publ.Date : Fri, 03 Sep 2010 13:12:39 GMT+00:00 US Lost 54000 Jobs in August; Rate Rose to 9.6% - New York Times New York Daily News US Lost 54000 Jobs in August; Rate Rose to 9.6% New York Times Job seekers at a career fair this week in Denver. Hundreds of people turned out for the event. By CHRISTINE HAUSER With the American economic recovery showing clear signs of slowdown, private employers added 67000 jobs in August, the Labor Department ... Private job gains total 67000; unemployment rate hits 9.6%MarketWatch Unemployment rate rises as labor force expandsThe Associated Press Unemployment Rate Edges up to 9.6%TheStreet.com Forbes -Philadelphia Inquirer -New York Daily News all 385 news articles » Publ.Date : Fri, 03 Sep 2010 13:08:47 GMT+00:00 Latest Gulf Oil Rig Problem Differs From BP Spill - ABC News Telegraph.co.uk Latest Gulf Oil Rig Problem Differs From BP Spill ABC News AP By ALAN SAYRE AP Writer Unlike the blast that led to the massive BP spill, the latest oil platform fire in the Gulf of Mexico killed no one and sent no crude gushing into the water. Boats are seen spraying water on an oil and gas platform that ... Analyst sees no production loss at Mariner EnergyMarketWatch Another Oil Platform Explosion in the GulfVanity Fair US Probes Mariner Fire in Gulf of Mexico That Sparked BP Spill Deja VuBloomberg AFP -Wall Street Journal -The Associated Press all 5,483 news articles » Publ.Date : Fri, 03 Sep 2010 13:12:18 GMT+00:00 Apple's Ping a Scammers Haven? Security Experts Say Watch Out - PC World Sydney Morning Herald Apple's Ping a Scammers Haven? Security Experts Say Watch Out PC World Apple's music-focused social network, Ping is only a few days old, and already the iTunes-based feature is "drowning in scams and spams," security researchers say. The scams are nothing too advanced at the moment, and there are no reports of ... Apple Ping unfriends meanie FacebookRegister Apple's Ping succumbs to the spammersThe Guardian Scammers Target Apple's New Ping ServiceTechtree.com BusinessWeek -PC Magazine -USANewsWeek.com all 4,365 news articles » Publ.Date : Fri, 03 Sep 2010 13:00:48 GMT+00:00 Oars stolen in Ohio from youngest Atlantic rower - The Associated Press NewsNet5.com Oars stolen in Ohio from youngest Atlantic rower The Associated Press CHAGRIN FALLS, Ohio — The Ohio woman who became the youngest person to row across the Atlantic alone says oars used in her feat have been lost in a car theft. Katie Spotz of suburban Cleveland says the gear was in her 2000 Dodge Caravan when it was ... Spotz's gear stolenNews-Herald.com Precious Items Stolen From World Record HolderCleveland News - Fox 8 Local world record holder Katie Spotz looking for stolen bikeNewsNet5.com all 83 news articles » Publ.Date : Fri, 03 Sep 2010 12:50:23 GMT+00:00 RSS Parser Increased Website Traffic

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11 Ways to Get an Editors Attention

I worked as a business magazine editor for about 20... Read More

Copywriting for the Web: Do You Have What It Takes?

In the world of web copywriters, many will try, but... Read More

7 Steps You MUST Take Before Writing a Word of Copy!

Copywriting ChecklistOkay, you know you have your product (or service)... Read More

Internet Marketing 102: Copy What Works

Internet Marketing- Forget the experts, latest software program or even... Read More

Stop Chasing Away Customers! Bad Copy is Your Worst Enemy

Every day, more and more of us begin new online... Read More

Are You Making These Press Release Mistakes?

You've done it. Gotten that press release written. Now you're... Read More

Three Steps To Pump Up The Drama In Your Copy

All the world's a story. Video games have storylines; newspapers... Read More

10 Eye Popping, Jaw Dropping Ad Copy Secrets

1. Use a hand written letter on your ad copy... Read More

Give Me $1 And Ill Have A Powerful Marketing Weapon

One of my most powerful marketing weapons costs me less... Read More

How to Write Ad Copy that Sells

When I write copy for my advertising clients, I always... Read More

How To Personalize Your Headlines For Increased Profits!

Personalizing your headlines to your target audience can significantly improve... Read More

Creative Copywriting?

There is a difference between creative writing and copywriting. It... Read More

Should You Use Testimonials When You Create A Web Site?

You've probably seen web sites with testimonials - they can... Read More

How to Develop a Killer News Hook

When you are going to write a press release probably... Read More

How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)

1. Address your reader as a friend, not as "Friend."When... Read More

Direct Mail Sales Letters Flow Better With Subheads

A subscriber to my newsletter asks: "Got any good pointers... Read More

A Copywriters Rant: Either You Get it, Or You Dont

Today I am having a rant inside of my own... Read More

10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more... Read More

Magic Words That Sell and What Words to Avoid

We all know words are powerful. Whether written or spoken,... Read More

Freelance Technical Writers - How Much Are You Worth?

Where can you find out about freelance technical writing pay?... Read More

Crank Out More Articles More Often With An Article Swipe File

If you write copy you need a swipe file. A... Read More

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times... Read More

Finding Your Clients Business Problem Leads to Better Copy

WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More

Writing Tips for Your Website

Now that your website is up and running, it's time... Read More

Professional Copywriting Services - How to Provide Your Own

Just because you're running a small business doesn't mean you... Read More