|
|
|
|
|
|
|
|
|
|
|
The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. One way to make yourself and your business attractive is to have something exclusive and enticing,... Read More
One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.Pricing is a... Read More
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Whether... Read More
"You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking was unnecessary. When in networking situations, many small business owners leave people with a slightly different feeling. If... Read More
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.You have just now used your mind to develop a picture that promises easy recall. You may... Read More
One of fiction's finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remember:"If you don't care where you are going, it doesn't make a difference which path you take."For businesses bent upon success, it does matter which path you take. A... Read More
Make More Money Making a Name for YourselfCalling all realtors, financial planners, insurance brokers, multi-level & network marketers, and anyone else who works in the precarious and often misunderstood position of operating under a large company brand umbrella yet operating as a separate business unto itself. You may find that... Read More
When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public--... Read More
People often come to me to assist them with developing their brand because they are unable to accomplish the business success they desire. They're experiencing what we call the Big Uneasy--the state of being when things are hard. They are stuck in an idea, unable to make it happen, and... Read More
Small business owners learn many lessons the hard way - through the school of hard knocks. I recently experienced my own tough lesson concerning the importance trademarking my business name. Like many solo-entrepreneurs on a tight budget, the thought of trademarking my business name was not high on my priority... Read More
|
|||||
|
|
|
|||
Let me tell you a story about Pete and a... Read More
It is important to distinguish between corporate identity, brand identity,... Read More
In the book, The Blond Knight of Germany, American authors... Read More
Look at your company logo. Does it fade into the... Read More
There are three basic types of logos: text, symbol, and... Read More
Many businesses of today are often driven to compete striclty... Read More
What does it mean to be remarkable?Brian Scudamore, CEO and... Read More
Our experience as customers offers great instruction into the concept... Read More
Feel that? The crisp tingle in the air? It's fall.... Read More
Today's competitive marketplace for consulting services is no longer responsive... Read More
The world is not waiting for you?or your product or... Read More
Ever see an amazing band perform and wonder why you've... Read More
Branding is one hot topic, although it is wildly misunderstood.... Read More
Starting a business can take a lot of time, money,... Read More
Companies work hard building the strength of their brands -... Read More
Businesses eager to open often give little thought to their... Read More
Branding is an application of appropriate marketing techniques in the... Read More
Hiring a brand identity company is very important. In every... Read More
To stand out in a cluttered world, become a recognized... Read More
Parades happen in every big city and many small towns.... Read More
The strongest and longest lasting brands branch off of an... Read More
The quality of your logo can mean the difference between... Read More
Many CEOs and marketing directors find their time wasted evaluating... Read More
Make A Bold Promise Then Back It Up With An... Read More
Pick up almost any book or report on Mailorder Selling... Read More
Do you want to attract new customers while building greater... Read More
Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was... Read More
Branding is an application of appropriate marketing techniques in the... Read More
Your brand is the culmination of everything about you and... Read More
In the book, The Blond Knight of Germany, American authors... Read More
Most people, when they hear the word branding, think logos... Read More
Most people who own a small business have a huge... Read More
This may come as a surprise... to you, but Branding... Read More
An artist's statement is a statement of ideas and thoughts... Read More
Branding TodayHave you ever had a good brand experience? How... Read More
Measuring brand equity allows a company to establish a baseline... Read More
"Can you hear me now?"You'd be hard pressed to find... Read More
My first year as a Cyberpreneur was a steeplearning-curve. I... Read More
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be... Read More
The public buys far more than just your products, services... Read More
Studying various target-marketing techniques and here is a thought. We... Read More
Why pay a high priced PR agent when you can... Read More
Large corporations spend lavish amounts seeking names for their products... Read More
When Mitsubishi launched a new car with the name "Pajero"... Read More
From cigarettes to fashion accessories to food products to medicines,... Read More
Sometimes the best inspiration comes from hearing about the deconstruction... Read More
Businesses eager to open often give little thought to their... Read More
Move over pop star "Posh Spice" Adams and English soccer... Read More
Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique... Read More
While we recommend that you contract with the same designer... Read More
Branding |