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Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More
Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn ... Read More
What?s the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More
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Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very... Read More
Send em to the White Pages
Your business is listed in the Yellow Pages whether you... Read More
16 Methods for Getting Free Advertising
1. Place copies of your circular on bulletin... Read More
The Shrinking Ad Dollar
CPR CPA CTR... what does it all mean? What it... Read More
What?s the Score?
You may be aware that in a basketball game the... Read More
Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on... Read More
Advertise Where Its Forbidden To
The most common way to drive people to your business... Read More
Predictions for 2010
2005 puts us at the mid-point of the first decade... Read More
Media Savvy - Treat Them As You Would Your Best Customer
The ability to lead, persuade and influence are integral skills... Read More
Vinyl Banners for the Right Occasion
The sinage marketplace is competitive! Consequently, some companies are going... Read More
Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
This article will show you how to cut your printing... Read More
Dont Be a Secret Agent
This tactic of the game was hard for me to... Read More
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and... Read More
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you... Read More
Five Characteristics of Highly Successful Advertising
Have you ever spent a small fortune on advertising that... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring... Read More
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you... Read More
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition,... Read More
When Times Get Tough... or When to Really Advertise
The Pundits say the economy is slowly, but surely, recovering.... Read More
More Cheap Tricks for Promoting Your Business
In a recent article, I shared five of my top... Read More
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us... Read More
Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet... Read More
How Do People Know Youre in Business?
One of the most important things to do now that... Read More
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us... Read More
Ten Ways To Sell Advertising Space Fast
1. Give your customers a discount when they spend over... Read More
Dont Be a Secret Agent
This tactic of the game was hard for me to... Read More
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are... Read More
Can I Write and Print My Own Business Brochures and Business Cards?
If you have a computer and a printer, preferably one... Read More
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and... Read More
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential... Read More
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar... Read More
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may... Read More
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass... Read More
Promote yourself on radio for free
Unless you have become extremely popular in your personal or... Read More
For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More
Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
This article will show you how to cut your printing... Read More
Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards
Sorry, I Don't Seem to Have a Business Card With... Read More
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring... Read More
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of... Read More
Why Your Ads Aren?t Working
The president of a manufacturing company recently asked me, "Why... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising... Read More
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking... Read More
Direct Response Advertising; Radio vs TV
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
Lamination of Signs
I suspect that everyone has an idea of what lamination... Read More
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is... Read More
How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in... Read More
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will... Read More
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